Business of Sports · More Sports · SOCCER
The PRO Company Signs Bundesliga Highlights Deal for MENA
The agreement covers Bundesliga highlights and non-live content across PRO’s channels and PRO Play in the Middle East and North Africa.
The PRO Company has signed a Bundesliga content partnership covering highlights and other non-live material across the Middle East and North Africa, the company announced Tuesday, November 3.
The agreement covers distribution through PRO’s owned media channels and its PRO Play digital platform. The company also plans to share Bundesliga content through its channels and partners in the region.
The announced scope is non-live content and highlights. It does not establish live match rights, a new live television package or access to every Bundesliga fixture through PRO Play.
PRO said its wider social media network has more than five million followers and generates over 200 million monthly impressions. Those are company-reported figures for its broader network, rather than an audience measurement for the Bundesliga partnership or a count of subscribers to the new content.
The company described the agreement as part of its effort to expand its soccer portfolio and connect international sports properties with regional audiences. Its November 3 announcement did not disclose financial terms or a detailed schedule for the Bundesliga material.
