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The Basketball League Expands Red Coral Universe Media Partnership
Initial television programming is expected in 30 to 45 days, with network placements and schedules still to be confirmed.
The Basketball League announced an expanded media distribution partnership with Red Coral Universe on Tuesday, November 3, with initial television programming expected to roll out within 30 to 45 days.
The league’s announcement describes plans for distribution through linear television networks, regional sports channels and streaming services. Specific network placements, broadcast schedules and viewing information remain to be confirmed.
Red Coral Universe’s existing distribution relationships include MSG Networks, Right Now TV, the National Low Power TV Network and KNXT, the release says. Those outlets are part of Red Coral’s broader sports distribution network; listing them does not confirm that each has agreed to carry TBL games.
The league’s existing game archive is already available through Red Coral’s streaming platform. The announcement lists Roku, Amazon Fire TV, Apple TV, Chromecast, Android devices and web access among its distribution methods.
TBL chief executive Evelyn Magley said the expanded partnership would increase visibility for players, teams and communities. The agreement also includes plans for advertising and sponsorship opportunities across programming and team websites.
Further television announcements are expected as placements are finalized. The November 3 agreement precedes the league’s 2027 season and does not supply a confirmed live game schedule.
