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The Sporting Page

Business of Sports

St. Louis Blues name Reebok their official work shoe

The sponsorship covers the 2026-27 NHL season.

By TSP Staff
Exterior of Enterprise Center in St. Louis.
Enterprise Center, home of the St. Louis Blues, photographed in November 2022. · Credit: Johnhochi / Wikimedia Commons (CC BY-SA 4.0)

The St. Louis Blues announced a sponsorship Monday with Warson Brands, the licensee for Reebok occupational and safety footwear.

The team designated Reebok its official work shoe for the 2026-27 season. The deal includes promotion on social media and at Blues home games. Source report.

Photo by Johnhochi, CC BY-SA 4.0. Resized for display.