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The Sporting Page

Business of Sports · NHL

Kaufland Becomes Presenting Sponsor of NHL Global Series Germany

The multiyear partnership also makes Kaufland the NHL’s grocery retail partner in Germany, the Czech Republic and Slovakia.

By TSP Staff
Chicago’s Patrick Kane skates with the puck against the Los Angeles Kings on October 27, 2026
Patrick Kane during Chicago’s game against the Los Angeles Kings on October 27, 2026. The Blackhawks will play Ottawa in Germany in December. · Credit: Jessie Alcheh / AP

Kaufland has become the presenting sponsor of the NHL Global Series Germany under a multiyear international partnership announced Thursday.

The grocery retailer also becomes the NHL’s official partner in its sector in Germany, the Czech Republic and Slovakia, Kaufland said in its announcement. The company did not disclose financial terms.

The first Global Series games under the partnership will feature the Chicago Blackhawks and Ottawa Senators at Düsseldorf’s PSD Bank Dome on December 18 and 20, 2026.

Kaufland said the agreement includes retail and digital promotions, fan events and youth hockey activities. The company already supports hockey in the Czech Republic and Slovakia, including a partnership with Slovakia’s national federation that began in 2017.