Joe Hand Adds Mountain West Package for Bars and Restaurants

Joe Hand Promotions has acquired exclusive commercial distribution rights to a Mountain West sports package for bars, restaurants and other hospitality venues, the conference announced Thursday.

Called MW+ for Business, the package will be available exclusively through the Joe Hand Promotions app. The conference said it expects hundreds of live regular-season events annually across men’s and women’s sports, plus championship programming.

The agreement adapts the residential MW+ streaming service for commercial establishments. It complements the conference’s existing national media agreements for selected events rather than replacing those arrangements.

The announced lineup includes football, men’s and women’s basketball, volleyball, baseball and softball. Championship coverage extends to soccer, gymnastics, swimming and diving, and track and field. Available sports vary by institution.

Wyoming, UNLV, New Mexico, Hawai‘i and other full or affiliate members are represented in the package. The announcement did not disclose the contract’s value, duration or commercial subscription pricing.