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The Sporting Page

Business of Sports

Florida sells arena naming rights to Tower Hill Insurance

The agreement covers the indoor arena at the O’Connell Center, access to athlete NIL opportunities and support for Florida soccer.

By TSP Staff
The court at the Stephen C. O’Connell Center in November 2025. File photo. · Credit: Gatorfan252525 via Wikimedia Commons (CC BY-SA 4.0)

The University of Florida announced Wednesday that its indoor arena will be renamed Tower Hill Arena under a sponsorship agreement approved by the university’s board of trustees. The arena is part of the Stephen C. O’Connell Center and hosts Florida’s men’s and women’s basketball, volleyball and gymnastics teams. Florida Athletics.

The deal includes access to student-athlete name, image and likeness opportunities and dedicated support for Florida soccer. The university’s announcement did not disclose the price or length of the agreement.

File image: Gatorfan252525 via Wikimedia Commons (CC BY-SA 4.0) · License · Resized for display.