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Serie A clubs slow talks over sale of international media rights stake
Avenue Capital offered 320 million euros for roughly 10% of a business that would control the Italian league’s overseas broadcasting, sponsorship and betting rights.
Some Serie A clubs have resisted giving Avenue Capital exclusive talks over a proposed stake in the Italian soccer league’s international media rights business, slowing negotiations, Reuters reported Friday, citing people familiar with the talks.
Avenue offered 320 million euros for about 10% of the business, which would hold the league’s overseas broadcasting, sponsorship and betting rights. The offer values the business at about 3.2 billion euros.
Clubs that opposed exclusivity want to keep other offers open while the league evaluates Avenue’s proposal, Reuters reported. Avenue remains the only bidder in active talks. Any sale needs approval from at least 14 of the league’s 20 clubs. Serie A and Avenue declined to comment to Reuters.
File photo: San Siro in Milan, Oct. 2, 2026. Marco Del Torchio 95/Wikimedia Commons. CC0 1.0.
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