ATP central sponsorship revenue tops $100 million for first time

The ATP said Thursday that revenue from its tour-wide sponsorships rose 49% in 2026 and surpassed $100 million for the first time.

New agreements with investment firm EQT and footwear company K-Swiss, as well as increased spending by existing sponsors, helped lift revenue to more than triple its 2022 level, the tour said in figures reported by Reuters.

ATP Chief Business Officer Daniele Sano said tournaments receive more than 70% of central partnership revenue in exchange for rights and promotional opportunities they provide to sponsors. The tour also named Swiss bank Julius Baer a partner this week. That agreement includes promotions at five tournaments on three continents starting in 2027.

Alexander Zverev at the Miami Open on March 28, 2026. Zverev is the top seed at this year’s ATP Finals in Turin, Italy. Rick Munroe/Wikimedia Commons · CC BY-SA 4.0.