Caitlin Clark Signs Multiyear Deal With Dick’s and Foot Locker

Caitlin Clark has signed a multiyear partnership spanning Dick’s Sporting Goods and Foot Locker, the retailer announced Wednesday. The company said Clark is the first athlete signed as a brand partner by either business.

The agreement includes national and global campaigns, along with custom promotions supporting Clark’s signature footwear, apparel and product lines. Dick’s and Foot Locker also plan retail and digital experiences, fan events, appearances and community programming with her.

Clark said Dick’s had been a regular stop before sports seasons when she was growing up. In the announcement, she described the partnership as a connection to brands with established ties to basketball and sneaker culture.

Dick’s executive chairman Ed Stack said the company sees an opportunity to build on interest in basketball and connect more people with the game through the two retail brands. Those plans describe how the partnership will be used; the release did not report sales results from the arrangement.

The company’s November 4 announcement did not disclose the financial terms of Clark’s deal.