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Business of Sports

HBSE Names Ivo Legal AI Partner for 76ers, Devils and Prudential Center

The multiyear agreement includes replay-review sponsorship at home games and use of Ivo’s platform by HBSE’s corporate legal team.

A New Jersey Devils goaltender emerges from the tunnel at Prudential Center before the November 3, 2026 game against Edmonton.
A New Jersey Devils goaltender enters Prudential Center’s rink for the November 3, 2026 game against Edmonton. Photo: Getty Images, via Edmonton Oilers/NHL. · Credit: Getty Images, via Edmonton Oilers/NHL

Harris Blitzer Sports & Entertainment has signed a multiyear agreement making Ivo the official and exclusive legal AI partner of the Philadelphia 76ers, New Jersey Devils and Prudential Center, BINJE reported Wednesday.

The agreement includes a visible sponsorship role during games. Ivo will present official reviews, covering league-initiated reviews and coaches’ challenges, at 76ers and Devils home games.

Its branding will appear on arena video boards, courtside and rink-board displays, and broadcast feeds during replay decisions. The report describes the arrangement as Ivo’s first sports partnership in North America.

The commercial branding is paired with an internal software deployment. HBSE’s corporate legal team will use Ivo’s platform for work including contract drafting, redline generation, negotiations and legal research across the organization’s commercial properties.

HBSE partnerships executive Owen Morin said the organization believes the technology can support its legal staff. The announcement describes intended uses of the platform, without providing a measured improvement in processing time or legal costs. Financial terms were not disclosed in the report.

Sources and notes

  1. HBSE names Ivo as official and exclusive legal AI partner across 76ers, Devils, and Prudential Center — https://binje.com/sectors/tech-ai/hbse-names-ivo-as-official-and-exclusive-legal-ai-partner-across-76ers-devils-and-prudential-center/