Texas drops deceptive marketing lawsuit against NCAA

The Texas attorney general’s office told a state district court in Lubbock that it was dropping a lawsuit against the NCAA over how it marketed women’s sports, The Texas Tribune reported Friday.

The state’s December 2024 suit alleged that the NCAA violated Texas consumer protection law in connection with transgender athletes’ participation in women’s events. The attorney general’s office notified the court Thursday that it would stop pursuing the case. The NCAA and attorney general’s office did not immediately respond to the Tribune’s requests for comment.

texastribune.org