Napoli renews Google sponsorship for 2026-27 season

Napoli has renewed its sponsorship agreement with Google for the 2026-27 season, extending a deal that puts the technology company’s Pixel phones and Gemini artificial intelligence tools in club content and fan promotions.

The Serie A club announced the renewal Wednesday and said it plans to keep featuring players in videos and other content. It is also considering projects that would let supporters create audio tracks or chants using Google’s music-generation tools.

The first season included a fan singing challenge before games at Stadio Diego Armando Maradona. Napoli did not disclose financial terms in its announcement.