Sports TV Ratings · NFL Week 4, Oct. 1–5 · U.S. audiences · Checked October 7, 2026
CBS’s Sunday late window averaged 28.45 million viewers, leading the confirmed NFL Week 4 audiences and rising 20% from the comparable window last year, according to Sports Media Watch.
Week 4 audiences
| Broadcast | Average | Vs. 2025 |
|---|---|---|
| CBS late windowOct. 4 · Led by Chiefs–Raiders | 28.45M | +20% |
| FOX singleheaderOct. 4 · Led by Rams–Eagles | 19.15M | +7% |
| Steelers–BrownsOct. 1 · Prime Video | 16.59M | +19% |
| CBS early windowOct. 4 · Led by Patriots–Bills | 15.23M | +13% |
M = million viewers. Tap an average for its source. CBS and FOX figures cover regional broadcast packages.
The CBS late number includes several games. Chiefs–Raiders aired in 69% of markets, while Broncos–49ers aired in 21%. It is the audience for that broadcast window.
Steelers–Browns on Prime Video peaked at 18.50 million viewers in a 15-minute interval. Its average was up 19% from Seahawks–Cardinals in the 2025 Week 4 Thursday night slot.
Figures still pending
| Broadcast | Status |
|---|---|
| Lions–PanthersOct. 4 · NBC / Peacock | Nielsen reprocessing |
| Colts–CommandersOct. 4 · NFL Network, London | Complete figure pending |
| Falcons–SaintsOct. 5 · Monday Night Football | Not yet verified |
The latest audience report said Sunday Night Football was being reprocessed by Nielsen and complete London figures were unavailable as of Tuesday evening. A Week 4 Monday Night Football audience was not verified in the sources checked.
Measurement note: Nielsen introduced measurement changes on August 31, 2026, including how it counts people watching together. Year-over-year changes are the published comparisons, with that limitation.
More coverage: Sports TV Ratings.
