MLB

MLB playoff TV ratings: Yankees–Red Sox averages 7.4 million

NBC and Peacock’s Wild Card audiences, game by game, with the latest confirmed numbers from the 2026 postseason.

Fans reaching for a baseball in the Yankee Stadium stands during Wild Card Game 2.
Fans reach for Cody Bellinger’s home-run ball during Yankees–Red Sox Wild Card Game 2 in New York on September 30, 2026. · Credit: Frank Franklin II / AP, via Sports Media Watch

Sports TV Ratings · 2026 MLB postseason · U.S. audiences · Checked October 7, 2026

The Yankees and Red Sox averaged 7.4 million viewers across their two-game Wild Card series on NBC and Peacock, making it the most-watched Wild Card Series, according to NBC Sports.

Wild Card audiences

NBC + Peacock · Viewers in millions
Game Average Peak
Red Sox–YankeesSept. 29 · Game 1 7.3M 8.5M
Braves–PhilliesSept. 29 · Game 1 3.9M 5.0M
Red Sox–YankeesSept. 30 · Game 2 7.4M 9.2M
Braves–PhilliesSept. 30 · Game 2 4.2M 5.9M
Braves–PhilliesOct. 1 · Game 3 6.1M Unavailable

M = million viewers. Average covers the reported telecast; peak covers a 15-minute interval. Tap an average for its source.

The Yankees–Red Sox series average was up 12% from the first two games of the same matchup in 2025. Game 1 rose 12%, while Game 2 rose 10% from last year’s ESPN broadcasts.

Braves–Phillies averaged 4.1 million across its first two afternoon games, up 28% from the comparable Padres–Cubs games last year. The deciding Game 3 drew 6.1 million, which NBCUniversal says was the largest National League Wild Card or Division Series Game 3 audience since 2006.

Still unavailable: Confirmed audiences for Padres–Cubs and White Sox–Astros on Peacock/NBCSN were not available in the sources checked. Sports Media Watch says those figures are generally not publicized. Division Series audiences also remain unverified at this report’s cutoff. These five games do not establish a full postseason average.

Measurement note: Nielsen changed parts of its measurement on August 31, 2026. NBC also now uses Nielsen verification of streaming data for its Wild Card reports. Year-over-year gains should be read with those changes and the move from ESPN/ABC to NBC in mind.

More coverage: Sports TV Ratings.

Sources and notes

  1. NBC Sports: Wild Card Game 1 audiences: https://www.nbcsports.com/pressbox/press-releases/tuesdays-red-sox-yankees-on-nbc-peacock-is-most-watched-game-1-among-mlb-wild-card-or-division-series-since-2006
  2. NBC Sports: Game 2 and series audiences: https://www.nbcsports.com/pressbox/press-releases/yankees-sweep-of-red-sox-on-nbc-peacock-is-most-watched-first-two-games-of-mlb-wild-card-or-division-series-since-2004
  3. NBCUniversal: Braves–Phillies Game 3: https://www.nbcuniversal.com/article/baseballs-return-nbc-and-peacock-delivers-record-postseason-audiences
  4. Sports Media Watch: comparisons and unavailable Peacock/NBCSN figures: https://www.sportsmediawatch.com/2026/10/red-sox-yankees-most-watched-wild-card-series-nbc/
  5. Nielsen: 2026 measurement changes: https://www.nielsen.com/news-center/2026/nielsen-incorporates-new-enhancements-to-improve-its-data-measurement-leading-into-the-new-fall-tv-season/
  6. Sports Business Journal: NBC streaming measurement: https://www.sportsbusinessjournal.com/Articles/2026/09/09/nbc-set-to-switch-to-nielsen-streaming-measurement-for-nfl-season-mlb-postseason/