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NBC Sports’ 2026 SuperMotocross Coverage Averages 614,000 Viewers, Up 17%
Separate measures explain SMX’s audience growth.
NBC Sports reported that 2026 SuperMotocross averaged 614,000 combined-platform viewers, up 17%, on October 15.
The result follows earlier growth documented in an August 11 SMX post reproducing a Sports Business Journal report. That account separated Supercross streaming, selected television races and international viewing rather than treating them as one audience.
For the 2026 Supercross season, the report said Peacock streaming increased 12% and unique viewership rose 27%. Seven races on NBC and Peacock showed an 8% audience increase from 2025.
The international SMX Video Pass figures showed English-language viewing increasing 10% to nearly 96 million minutes. Spanish-language viewing grew 51%, while the French stream increased 13% in its second year.
Those earlier figures measure different samples and forms of consumption. Minutes watched describe time spent viewing; reach measures describe how widely the coverage was seen. Neither is interchangeable with an average audience, and the language-specific increases cannot be added together into a combined growth rate.
The August report also recorded 407 million social video views during the first half of 2026, keeping that digital activity distinct from race audiences.
