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Business of Sports · NBA

Magic Expand ThreatLocker Deal With Warmup Shirt Branding

The sponsorship expands across team platforms.

By TSP Staff
ThreatLocker branding on an Orlando Magic warmup shirt.
Orlando’s ThreatLocker-branded warmup pictured in its October 20 partnership announcement. · Credit: Orlando Magic

The Orlando Magic expanded their partnership with ThreatLocker to add warmup shirt branding, courtside seatback covers and broadcast content, according to the company’s release published October 21. The announcement carries an October 20 dateline.

The cybersecurity company’s logo will appear on the team’s warmups and courtside seatback covers at Kia Center. The broadcast arrangement includes a season-long commercial campaign and a custom-branded feature developed with Cox Media Group.

A cybersecurity awareness campaign also forms part of the expansion. The release said an Opening Night commercial featuring ThreatLocker CEO Danny Jenkins would offer online security tips to fans and members of the Orlando community.

ThreatLocker is also headquartered in Orlando, Florida. The deal extends an existing relationship. Magic business operations president Charlie Freeman said ThreatLocker has been a Champion of the Community partner since 2023. The announcement also references the ThreatLocker Garage naming unveiled in January. Financial terms were not disclosed.