Business of Sports · SOCCER
Volkswagen increases investment in renewed U.S. Soccer sponsorship
The multiyear renewal covers all 27 national teams and adds support for the federation’s training center.
Volkswagen has renewed its presenting partnership with U.S. Soccer through a multiyear agreement that increases its investment, the federation announced Friday. Financial terms were not disclosed.
The deal continues Volkswagen’s sponsorship of all 27 U.S. national teams and adds supporting-sponsor status at the Arthur M. Blank U.S. Soccer National Training Center in Atlanta.
Volkswagen has been a presenting partner since 2019. Its sponsorship has included extended national teams in disciplines such as Deaf, Powerchair and Beach Soccer, alongside the senior teams.
The renewed agreement also includes programming aimed at youth participation, with additional attention to opportunities for girls ahead of the 2027 Women’s World Cup in Brazil.
U.S. Soccer said Volkswagen had formed a separate relationship with women’s national team coach Emma Hayes and extended its athlete relationship with Naomi Girma. The partners planned to mark the renewal at Saturday’s U.S. women’s match against Spain at Audi Field in Washington, D.C.
