Business of Sports · SOCCER
Report: Netflix paying US$200 million for 2027 Women’s World Cup rights
Bloomberg reports the price for the Brazil tournament; Netflix declined to comment on the financial terms.
Netflix is paying US$200 million for broadcast rights to the 2027 Women’s World Cup, Bloomberg reported, citing people familiar with the agreement.
The tournament will be held in Brazil. Netflix had already announced rights to show the 2027 and 2031 competitions in the United States and Canada, according to the report carried by the Financial Post.
Netflix declined to comment, and FIFA did not immediately respond to Bloomberg’s request. The US$200 million price therefore remains reported financial information rather than a publicly confirmed contract term.
SportsBusiness Media previously reported US$400 million for the two tournaments combined. That figure describes a broader package and should not be treated as a second estimate for 2027 alone.
FIFA’s 2023 annual report recorded roughly US$270 million in broadcast-rights revenue across all markets for that Women’s World Cup.
The figures cover different territories and tournament packages, limiting a direct comparison. Even with that distinction, the reported Netflix payment shows the scale of the commercial commitment to the next tournament in those two markets.
